Today I am launching House of Deer, the first company I have built from the ground up after two years of development, design, late nights, trials, setbacks, and breakthroughs. HoD is a brand that offers the LightPod - a light-based hair removal device that uses intense pulsed light to target hair follicles safely and effectively. The objective was to create a device that could deliver results at home that are painless and long-lasting.

This launch is not just about introducing products, it is about sharing the journey that shaped me personally and professionally, and the lessons learned through doing rather than planning.

Why I Started

I did not start House of Deer because I wanted to make money or because I had a perfect business plan. I started it because I wanted to learn. I had a choice between paying for courses to learn skills like accounting, marketing, product design, web development, negotiation, and management, or learning them for real by building something from nothing. I chose to build.

A company for $1000

From the beginning everything was done by me. I designed the product, built the website, handled the accounting, negotiated with manufacturers, and made every decision myself. The main financial investment went into manufacturing prototypes. Every other part of the project was done without hiring external help, which meant that the total cost to build this brand to a high quality standard was less than 1000 dollars.

The Challenges I Faced

There were many moments when I was overwhelmed, unsure, or questioning myself, but those challenges became the most valuable part of this experience. I had to learn how to structure a business, how to manage money, how to speak to manufacturers, how to develop and design a website, and how to think strategically. Learning on the job forced me to grow faster and deeper than I would have in any course or classroom.

Looking Ahead

In the future I see House of Deer focusing on smarter and more efficient consumer products. For the LightPod we are already developing sensors for hair and skin detection and integrating artificial intelligence and machine learning so the device can select the best light settings for personalised and much better performance.

Thank You

Thank you to everyone who has supported me, encouraged me, asked questions, or simply taken an interest in this journey. This launch is a beginning as much as it is a milestone, and I am excited for what comes next. I am proud to share House of Deer with you, and grateful that you are here for this moment.